It’s a common question, so let’s dive into some numbers! 💸
Everyone wants to know how much creators make online, especially when it comes to YouTube. Luckily, I’ve always found creators are happy to share with other creators about their successes, failures, and goals. One of the best communities? Reddit!
Here’s what some creators recently shared:
👩🏫 Edutuber
- 115,000 subscribers
- 600,000 monthly views
- $45,000 from AdSense so far in 2023
- $8,000 from Patreon (2,200 patrons)
🧑🎨 Art & Drawing
- 2,000 subscribers
- 10,000 monthly views
- $20 per month in AdSense
🧑🍳 Cooking
- 170,000 subscribers
- 600,000 – 900,000 month views
- $80,000 in AdSense so far in 2023
- $125,000 in sponsorships (in-bound requests from brands) so far in 2023
💄 Lifestyle / Beauty
- 305,000 subscribers
- 400,000 – 500,000 monthly views
- $50,000 in AdSense so far in 2023
- $212,000 in sponsorships (+ $98,000 in affiliate income), with some coming from TikTok and IG affiliate links in bio/stories.
👶 Kids (Music)
- 9 million subscribers
- 200 million month views
- $435,000 in AdSense so far in 2023
- No sponsorships
🖼️ Anime (No Specifics)
- 23,000 subscribers
- 400,000 monthly views
- $8,300 in AdSense so far in 2023
- No sponsorships (received low offers, but declined)
🎭 Comedy (Niche: Stocks and Side Hustles)
- 163,000 subscribers
- 250,000 monthly views
- $21,000 in AdSense so far in 2023
- $75,000 in sponsorships
- Usually charges around $2,000 per 60-90 sec ad integration, but prefers affiliate marketing
🎙️ ASMR
- 32,000 subscribers
- 230,000 – 250,000 monthly views
- $12,000 in AdSense so far in 2023
- $1,000 in sponsorships (+ Patreon with about 230 paid members)
📚 Education (Adult College)
- 447,000 subscribers
- 13,600,000 views (unclear whether it’s annual, or monthly)
- £80,000 (but notes that October-February are their biggest months)
- No sponsorships, but made £13,000 in related income
✈️ Travel
- 42,000 subscribers
- 250,000 – 350,000 monthly views
- $40,000 in AdSense so far in 2023
- $4,000 in sponsorships so far in 2023
📺 Creator Economy (Hey hey Roberto Blake)
- 600,000 subscribers
- 200,000 – 400,000 monthly views
- $34,000 in AdSense so far in 2023
- $100,000 in sponsorships so far in 2023 + $60,000 in affiliates + $88,000 in sales (Amazon KDP + Kajabi)
The above data are pulled from a great Reddit thread that invited the Partnered YouTube community to share their annual income from YouTube. That being said, there is always the possibility some of the data is inaccurate and unverified.
There are so many more responses shared in this awesome Reddit thread that are worth a deeper dive!
Fluent Emoji © Microsoft Corporation. Licensed under MIT License. See more here.